Finally - A Place to Learn How Advertising Gets Made

Practical, no-fluff training for producers, marketers, content creators, and anyone expected to “just make it happen.”

why this academy exists

Why We Exist

Because no one teaches this stuff properly.AdProduction Academy was created to fix that - a place for people who produce, manage, or deliver creative work but were never handed a guidebook.If you’ve ever been thrown into a shoot, had to wrangle a creative team, or tried to “deliver a campaign” with no idea where to start - you’re in the right place.


Not Theory. Not Guesswork. Just the Real Way It Works.

What We're About

There are no frameworks. No guides. No playbooks for producers in advertising - until now.This Academy blends lived experience in commercial production with the principles of great project management, tailored specifically to the creative chaos of adland.And it’s not just for producers.It’s built for:Junior producers just getting started.Account managers learning how things are made.Brand-side marketers who want more control.Content creators who do everything but need structure.If you're in the business of making things - this is for you.

We Cover the Whole Production Journey - Start to Finish

What You'll Learn

🧩 Project management techniques tailored to marketing timelines🎥 How to actually run a shoot - agency-side, brand-side, or solo🛠 Real-world tools: briefs, rate cards, call sheets, templates🎞️ Post-production flow: edits, approvals, final delivery🎧 Expert insights from Australia's best creatives and producers🎉 And soon, modules on experiential and events soon.This is how production works in the real world. And we’re showing you everything.


Course Launching Soon!

Introduction to Producing (Advertising) is designed for anyone keen to understand how the advertising production landscape really works.
It’s a practical, real-world guide that walks you through the entire production process - combining proven systems with lessons pulled straight from real campaigns.
💡 Want to learn more about the course?
Download the syllabus for a full breakdown of what you’ll learn - just drop your email below.


PODCAST

Make The Logo Bigger - Podcast

This podcast dives into the real world of advertising production. Host Brenton talks with producers, creatives, and industry insiders about what it takes to bring great work to life - sharing real stories, lessons and advice without the jargon.

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